In 1911 Paul Poiret became the first high fashion designer to establishThe Rosine perfume names and presentations were Poiret's creations,
and all related directly to events in his life. The Rosine perfume names and
presentations were personal expressions of his fashion philosophy
Poiret identified the artistic connections among previously unrelated fields.He also founded the Martine School and Workshop, named after his second
daughter, to produce graphic designs, fabrics, rugs, furniture and accessories.
The "Martines" offered a complete interior design service
Poiret's objective was to provide his clients with an entire living environment
He was a singular and dynamic personality with a deeply personal aesthetic.His viewpoints and his innovations changed both the fashion and the perfume
industries forever
Paul Poiret also elevated his lifestyle to an art form. The parties that he organized
were on a larger than life scale, always with a theme, always related to his interests
and to his love of art and history
Christie Mayer Lefkowith intertwines the biography of Paul Poiret (1879 to 1944),Reading like a novel, as well as a scholarly work, it provides a comprehensive view
of Paul Poiret, this visionary artist. It will provide a crucial addition to the libraries
of anyone with an interest in fashion, perfume, design or art